I have been taking improv commedy classes with the Improv Olympia at IOWest Hollywood and one of the key ingredients I learned in comedy is finding truth. This picture I found on flickr.com seems genuine. It was funny to me because the polite use of the word 'sorry' tells us the owner of the gas station has taken personal responsibility to consumers for the painful price at the pump, despite having no control of the gas prices! The 'Sorry' does not quite make sense and is a reflection of how everyone feels --the owner included! A gas station expressing emotion and sharing the pain makes it very funny!

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